Data controller

AMQ is the data controller responsible for your personal data. If you have any questions about this policy or how we handle your data, contact us using the details at the bottom of this page.

The data we hold

• /Order & contact details — name, email, phone, billing and delivery address.
• /Order information — items purchased, order value, and order history.
• /Payment data — handled securely by our payment providers; we do not store full card details.
• /Device & usage data — IP address, browser, and how you interact with the site, collected via cookies.

Why we process data

• /To process and fulfil your orders, take payment, and arrange delivery.
• /To handle returns, exchanges, and customer support.
• /To send order updates and, with your consent, marketing emails.
• /To improve the store, prevent fraud, and meet our legal obligations.

Our lawful grounds

We process your data to perform our contract with you (fulfilling orders), for our legitimate interests (running and improving the store, preventing fraud), to comply with legal obligations (such as tax records), and on the basis of your consent (marketing emails and non-essential cookies).

Who we share with

We never sell your personal data. We share it only with trusted providers who help us run the store, including:

• /Shopify — our ecommerce platform, which hosts the store and processes orders.
• /Payment providers — to process payments securely.
• /Couriers — to deliver your order.
• /Email & analytics tools — to send updates and understand how the store is used.

We may also disclose data where required by law.

Cookies & tracking

We use cookies to keep the site working (such as your cart and checkout), to remember preferences, and to understand how the store is used. You can manage non-essential cookies through your browser settings or our cookie banner where shown.

How long we keep it

We keep your data only as long as needed for the purposes above, including to meet legal, accounting, or reporting requirements. Order records are typically retained for several years to comply with tax law; marketing data is kept until you unsubscribe.

Keeping data safe

We use appropriate technical and organisational measures to protect your data. Some of our providers may process data outside the UK; where they do, we rely on appropriate safeguards such as adequacy decisions or standard contractual clauses.

Control of your data

If you're in the UK or EU, you have the right to access, correct, delete, or restrict the processing of your data, to object to processing, and to data portability. To exercise any of these, contact us using the details below.

You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

Email & age

We only send marketing emails with your consent, and you can unsubscribe at any time using the link in any email or by contacting us. Our store is not directed at children, and we do not knowingly collect data from anyone under 16.

Updates to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised date.

Questions about your data?